A Viagra-Laced Beer Is Launched To Toast The Upcoming Nuptials Of William & Kate

Bottled virility for the Monarchy. Raise a glass, and a body part, to the soon to be wed Royal Couple with this Viagra-laced beer from Brew Dog. The Royal Virility Performance is a limited edition artisanal brew made with various well-known aphrodisiacs in honor of Prince William's upcoming nuptials to Kate Middleton.




According to the specially commissioned label, the Royal Virility Performance contains Pfizer's magic blue pill (aka Viagra), chocolate, Horny Goat Weed and ‘a healthy dose of sarcasm’. The beer is a 7.5% ABV India Pale Ale and has been brewed at BrewDog’s brewery in Fraserburgh.



With this beer, the folks at Brew Dog wanted to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is said to be the perfect antidote to all the hype. Brew Dog claims "A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day."



James Watt, Head of Stuff at BrewDog commented:
“We put a bottle in a jiffy bag marked ‘Prince Willy, Buckingham Palace’. We sent it by Royal Mail as we presume they are most likely to know where he lives. As the bottle says, this is about consummation, not commemoration, so we hope he gets it.”




*The beer will be shipped on the 28th of April* Better snap some up, they only have 1,000 bottles available! Buy it here.

A Viagra-Laced Beer Is Launched To Toast The Upcoming Nuptials Of William & Kate

Bottled virility for the Monarchy. Raise a glass, and a body part, to the soon to be wed Royal Couple with this Viagra-laced beer from Brew Dog. The Royal Virility Performance is a limited edition artisanal brew made with various well-known aphrodisiacs in honor of Prince William's upcoming nuptials to Kate Middleton.




According to the specially commissioned label, the Royal Virility Performance contains Pfizer's magic blue pill (aka Viagra), chocolate, Horny Goat Weed and ‘a healthy dose of sarcasm’. The beer is a 7.5% ABV India Pale Ale and has been brewed at BrewDog’s brewery in Fraserburgh.



With this beer, the folks at Brew Dog wanted to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is said to be the perfect antidote to all the hype. Brew Dog claims "A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day."



James Watt, Head of Stuff at BrewDog commented:
“We put a bottle in a jiffy bag marked ‘Prince Willy, Buckingham Palace’. We sent it by Royal Mail as we presume they are most likely to know where he lives. As the bottle says, this is about consummation, not commemoration, so we hope he gets it.”




*The beer will be shipped on the 28th of April* Better snap some up, they only have 1,000 bottles available! Buy it here.

Newcastle Brown Ale Invites You To Design Your Own Label

above: six examples of submissions to the contest

Newcastle Brown Ale, America’s No. 1 imported ale, recently announced the launch of its “Your Beer. Your Label.” program. Aimed at celebrating the personality of its fans, Newcastle is turning its label into a blank canvas for adult consumers to change their individual bottles into a one-of-a-kind artistic expression. Consumers may use any type of tool – pencil, paint or computer – to create their unique label.



Digital labels submitted through the microsite will be considered during the designer search, with the chosen concept featured prominently on the Newcastle Brown Ale Web site.


above: the actual Newcastle Brown Ale label

“The Newcastle logo, with its unusual ‘cottage loaf’ shape and its iconic blue star, has inspired hundreds of photo collages and tattoo designs. We’re encouraging Newcastle drinkers to tailor individual labels with their own uniquely different, personalized touches,” said Colin Westcott-Pitt, Brand Director, Newcastle Brown Ale. “Our online program gives fans a chance to show off their artistic skills and, for one designer, on our Web site. We expect our judging panel will be inspired by the variety of designs our fans will submit.”

For designs to be considered, U.S. consumers 21 and older must submit their digital concepts on NewcastleBrown.com before March 14, 2010. After the entry period, fans are encouraged to vote for their favorite design until March 30, 2010.

The 10 designs with the largest number of votes will be judged by Newcastle team members on the basis of creativity, originality and brand personality. The selected designer will have their label prominently showcased on Newcastle’s Web site.



For additional rules, a template to download or just to get started, please visit here